Rapidly launching the innovative Mechslip system to specifiers and generate high-quality leads.
Challenge
Mechslip is a new, lightweight, mechanically fixed cladding system that delivered all the benefits of natural clay brick but with no contains no combustible parts. The challenge was to rapidly create new brand concept that would help them stand out in a crowded category of innovative products and generate quality leads.
Approach
SURE! worked closely with the client to fully shape the brand story, its features, benefits and how this could be framed to appeal to our audience. A multi-channel brand campaign followed that put all this thinking and story at its heart. This story really resonated as the raft of assets across website, video, and search engine marketing resulted in an exponential acceleration in sales.