Reframing DHL Auto-Mobility’s value proposition to stimulate interest and engagement across the World.
Challenge
Auto-Mobility is a business unit of DHL’s Customer Solutions and Innovation division, but the wanted to reposition their offering to both internal and external audiences. They needed a creative and visual campaign that perfectly encapsulated their new position in a memorable way.
Approach
We began by leveraging Auto-Mobility’s four pillars to really get to the heart of the new proposition and make it relevant to our audience. Once this was established, we developed a rich array of assets across video, literature, landing pages, social media and even a staff recognition scheme to foster engagement.