Together we’ll make something great.

SURE! is a dedicated team of skilled and passionate individuals who share the same values and a desire to deliver the best for our clients.

Paul Hobby PH Profile

Paul is co-owner and Creative Director of SURE! and like Tim, has notched up 30 years in the creative industry. He’s worked in most sectors, from engineering and hospitality to biotech and finance. For Paul and his creative team, it’s all about crafting compelling concepts that deliver real impact.

He’s passionate and a perfectionist, with creativity at the heart of who he is, both inside and outside of work. That DNA has seen him develop the brand identity for global giants INEOS and even win first place in The National Beard and Moustache Championships.

Away from the office, Paul enjoys travelling in his campervan and challenging himself, whether it's a 1m open-water swim down the Thames, or 3k push-ups in a month for Cancer Research.

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Paul Hartley
Group Creative Director
Tim Hobby Tim Profile

Tim is co-owner and MD of SURE! and our marketing mastermind with over 30 years’ experience working in the creative industries. In that time, he has helped accelerate the success of everyone from large multinationals to startups across every conceivable sector from healthcare to automotive.

Tim is passionate about helping the younger generation and is currently a trustee of Coventry University’s Student Union. He also holds board positions for various organisations and has had significant impact as an advisor on local and regional economic developments.

Away from work, he also loves binge-watching Netflix, cooking and swimming – just not at the same time.

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Tim Holmes
Managing Director
Gerorge V2

George is something of a marketing legend, with over 35 years’ board-level experience, both as a Managing Director and Group Marketing Director.

Not to mention experience in both SME and blue-chip companies across several industries in the UK, Europe and in the USA. And if all that experience wasn’t enough, George is now a non-executive director, a qualified Lifetime Mortgage Advisor, and helps with woodland and butterfly conservation. Is there anything he can’t do?

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George Davis
Non Executive Director
Jade Hobby Jade Profile

Jade is our Office and Finance Manager and has five years of experience in customer service. She is SURE!’s brand, culture, and social ambassador, and our resident DJ too! She has also recently completed Level 3 Business Administration.

There’s seemingly nothing she cannot do! It is all down to her positive can-do approach. From organising charity events, social soirees, to making sure all the numbers add up at the end of every month ...Jade has it covered.

Outside of work, Jade loves to stay active by going to the gym and doing yoga. Jade also enjoys drawing, listening to podcasts, reading books, and singing. 

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Jade Hartley
Office and Finance Manager
Kate Hobby Kate Profile

Kate is our Planning Director at SURE! and works closely with both our team and our clients to ensure every project is delivered to the highest standards.

She has a wealth of experience in marketing backed up with a CIM Postgraduate Diploma in Marketing and a BA (Hons) Communications. So, she officially knows her stuff. All this has been applied both in-house and agency side, which makes her perfectly placed to be our CSD.

When she is not running client services, she loves running the odd marathon or Wolf Run, and even walking over hot coals.

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Kate Hurst
Planning Director
Hasina Hobby Hasina Profile

As a Account Manager at SURE!, Hasina has a knack of making sure all projects run on time, on budget and to the highest standards. But it’s not just down to her natural talent, she has also completed her Level 4 Marketing qualification and has over 3 years on the job experience.

Hasina is super organised, a great multi-tasker, has attention to detail and builds strong relationships. No wonder she is everyone’s favourite.

Outside of work, she really enjoys long walks with her dog, Teddy, hanging out with friends and family, baking, travelling, and watching a good movie on the couch.

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Hasina Sembi
Account Manager
Darren Hobby Darren 22.05.2024

Darren is our Client Services Director and has been in the media, print and creative industry for over 30 years. He’s worked in many sectors including B2B and FMCG and with a wide range of businesses from start-ups through to global organisations.

Responsible for our client relations you’ll find him working with the Client Services team in support of our clients and promoting SURE! so we become synonymous with outstanding creative throughout the Midlands.

A keen runner, Darren has completed several marathons as well as an Iron Man triathlon and is looking forward to adding to his already impressive medal tally.

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Darren Parker-Mead
Group Client Services Director
Lauren Baking 2 22.05.24 Lauren 2 22.05.2024

Our Account Manager, Lauren, boasts over a decade of design and marketing expertise. With a background that spans both agency and in-house, Lauren excels at collaborating with clients to deliver tangible value through creative project briefs, strategic insights, and effective marketing campaigns.

Her keen eye for detail ensures the high quality execution of initiatives across diverse industries. In her role, Lauren builds and maintains strong client relationships while supporting project planning and coordination.

Off-duty, she's a true adventurer, exploring the outdoors or indulging her creative side in cooking, baking, crafting, and DIY projects.

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Lauren Towey
Account Manager
Craig Townsend 2 Transparent

Craig has poured his passion for design into his creative work for 30 years. Thinking differently and an attention to detail combine to great effect, finding successful solutions with highly polished visuals for clients such as Silverstone, Levi’s and Reebok.


When he’s away from his desk he likes to escape from the noise of the city and is at his happiest in the middle of nowhere with his family. He loves discovering new obscure underground music, playing retro video games, reading novels and comic books, which often influence his work.


As a keen watcher of sport, he can sometimes be found in front of the telly with a pint of Guinness, instead of doing the chores.

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Craig Townsend
Associate Creative Lead
Dave Allcott Transparent

With over 25 years of experience in design and development, Dave brings a wealth of expertise to our team. His background in 'design communications' seamlessly translates into digital design and development, where he excels in areas like motion graphics, coding, and 3D modelling.

Dave's portfolio spans from mobile game development to large corporate websites, showcasing his versatility and proficiency. Specialising in WordPress, he crafts engaging user experiences and captivating visuals.

Outside of work, Dave enjoys family time with his daughter and indulges in his passion for pool and digital tinkering, whether it's coding, music, or 3D projects.

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Dave Allcott
Associate Digital Lead
Rich Collison Transparent

Richard is a senior event professional with over 30 years’ experience. With a global portfolio spanning Corporate to Government events, he specialises in crafting unforgettable live experiences.

Richard's strategic prowess ensures seamless event execution, from conception to on-site delivery, while his creative flair elevates each project. Comfortable leading diverse teams, he exceeds audience expectations and client objectives alike.

Beyond work, Richard channels his artistic side through bass playing, painting, and photography, reflecting his passion for creativity and craftsmanship. With Richard at the helm, expect events to surpass expectations and unfold with ease.

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Richard Collison
Associate Event Production Director
Christine Gormley Transparent

Chris is a copywriter with masses of experience agency-side, working on everything from big-name consumer brands to confidential public sector projects and to niche, brain-achey technical products and services.


With a BA (hons) degree in English language and literature she's all about the words. Ask her to create a tone of voice to suit your brand's identity and craft a compelling message – you'll make her day.


When she's not at her desk she's probably gardening, walking, watching live music or creating new flavour infusions of gin.

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Christine Gormley
Associate Copy Writer & Editor
Paul Carnall Transparent

As one of our senior design partners, Paul brings over 25 years of design expertise to our team. His passion for visually compelling solutions has driven him to work with some of the world's most exciting brands across diverse sectors.

From digital design to brand strategy, his skill set encompasses it all. Paul's commitment to excellence is evident in his track record of exceeding client expectations.

Outside of work, he enjoys squash, gym classes, and traveling the world, fuelled by his passion for hiking and landscape photography. When grounded, he indulges in music, podcasts, and epic TV series, embodying a true zest for life adventures.

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Paul Carnall
Associate Senior Brand Creative
Matt Lakey 1 Transparent

Matt brings over 17 years of digital expertise to the team, specialising in Search marketing, content strategy, and analytics.


With a background in psychology, Matt is fascinated by human decision-making and behaviour, helping clients uncover compelling narratives for their work. Currently pursuing an MSc in Computer Science and Artificial Intelligence, he's committed to staying at the forefront of digital innovation.


Outside of work, Matt's passions range from playing live music to exploring the world through hiking and photography. Whether on the squash court or behind the camera, Matt's energy for life shines through in all his endeavours.

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Matt Lakey
Associate Head of Digital Marketing
Matt Wright 2 Transparent

With over 15 years of global experience as a conference graphics designer, Matt has worked with industry giants like British Airways, Toyota, Apple, and Visa. His journey into video production was driven by a passion for revolutionising graphics technologies in live events and witnessing digital video's impact on the film industry.


Matt's focus on corporate, event, health, and fitness markets is matched only by his commitment to crafting compelling, fuss-free visual stories. From local projects to expansive European series, Matt's dedication to exceptional production is unwavering.


When he's not behind the camera, Matt dominates the golf course before enjoying the 19th hole.

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Matt Wright
Associate Director of Video Production
Danny Herbert 1 Transparent

Danny is our Strategy & Insight Associate, supporting appropriate projects with a combination of strong strategic direction and market intelligence.


He has over 30 years’ experience setting client priorities, building value propositions & messaging for brands and in the delivery of genuinely useful customer research. Danny’s pedigree includes London advertising, regional Agencies of the Year and over 15 years advising companies independently.


When not writing white papers or client recommendations for SURE!, he can be found at Coventry City’s CBS Arena or, paintbrush in hand, completing some new RPG model for his collection.

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Danny Herbert
Associate Insight & Strategy Director
Neil Henderson 3 Transparent

With over 35 years of invaluable experience in producing creative design and artwork, Neil is a trusted authority in his field. His rich career has seen him collaborate with a myriad of SMEs and blue-chip companies, leaving an indelible mark across diverse sectors with his innovative and impactful work.


Neil's creative journey is marked by a relentless pursuit of excellence, consistently pushing boundaries to deliver compelling and memorable designs.


Beyond the studio, Neil cherishes family time, immersing himself in music, cheering on Premier League football, exploring art galleries, hitting the trails on his mountain bike, and indulging in cinematic experiences.

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Neil Henderson
Associate Designer & Artworker
Ian Feeney 1 Transparent

As a Designer and Creative Director, Ian specialises in crafting original and innovative solutions for a diverse clientele, spanning Blue Chip companies, the Internal sector, Customer relations, B2B, Public organisations, and charities.


With over 15 years of experience, Ian has honed his expertise in delivering well-targeted solutions across various projects. Ian excels in both digital and print mediums, collaborating with specialists across multiple disciplines to ensure comprehensive service delivery tailored to each unique brief.


In his spare time, Ian enjoys riding his BMX, pilates, the gym, film nights with his kids, a good book, live cricket, and a cool gin and tonic every so often too.

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Ian Feeney
Associate Senior Creative
Mark Lawrence Transparent

Hailing from the UK and Amsterdam, Mark Lawrence is an esteemed English freelance copywriter renowned for his boundless energy and penchant for award-winning conceptual thinking.


With a keen eye for detail and sharp, commercially strong creative, he has left an indelible mark on brands such as Tommy Hilfiger, KPN, Bugatti, and Calvin Klein. Mark's extensive portfolio includes national advertising campaigns, digital strategy, luxury brochures, radio and television scripts, video production, and more.


Outside of work you’ll catch Mark watching films, running around Stratford and spending time in the garden.

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Mark Lawrence
Associate Copy Writer & Brand Strategist
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