Together we’ll make something great.

SURE! is a dedicated team of skilled and passionate individuals who share the same values and a desire to deliver the best for our clients.

Paul Hobby PH Profile

Paul is co-owner and Creative Director of SURE! and like Tim, has notched up 30 years in the creative industry. He’s worked in most sectors, from engineering and hospitality to biotech and finance. For Paul and his creative team, it’s all about crafting compelling concepts that deliver real impact.

He’s passionate and a perfectionist, with creativity at the heart of who he is, both inside and outside of work. That DNA has seen him develop the brand identity for global giants INEOS and even win first place in The National Beard and Moustache Championships.

Away from the office, Paul enjoys travelling in his campervan and challenging himself, whether it's a 1m open-water swim down the Thames, or 3k push-ups in a month for Cancer Research.

SURE JADE 2560X1440
Paul Hartley
Creative Director
Tim Hobby Tim Profile

Tim is co-owner and MD of SURE! and our marketing mastermind with over 30 years’ experience working in the creative industries. In that time, he has helped accelerate the success of everyone from large multinationals to startups across every conceivable sector from healthcare to automotive.

Tim is passionate about helping the younger generation and is currently a trustee of Coventry University’s Student Union. He also holds board positions for various organisations and has had significant impact as an advisor on local and regional economic developments.

Away from work, he also loves binge-watching Netflix, cooking and swimming – just not at the same time.

Tim Holmes
Managing Director
Gerorge V2

George is something of a marketing legend, with over 35 years’ board-level experience, both as a Managing Director and Group Marketing Director.

Not to mention experience in both SME and blue-chip companies across several industries in the UK, Europe and in the USA. And if all that experience wasn’t enough, George is now a non-executive director, a qualified Lifetime Mortgage Advisor, and helps with woodland and butterfly conservation. Is there anything he can’t do?

George Davis
Non Executive Director
Jade Hobby Jade Profile

Jade is our Office and Finance Manager and has five years of experience in customer service. She is SURE!’s brand, culture, and social ambassador, and our resident DJ too! She has also recently completed Level 3 Business Administration.

There’s seemingly nothing she cannot do! It is all down to her positive can-do approach. From organising charity events, social soirees, to making sure all the numbers add up at the end of every month ...Jade has it covered.

Outside of work, Jade loves to stay active by going to the gym and doing yoga. Jade also enjoys drawing, listening to podcasts, reading books, and singing. 

Jade Hartley
Office and Finance Manager
Kate Hobby Kate Profile

Kate is our Client Services Director at SURE! and works closely with both our team and our clients to ensure every project is delivered to the highest standards.

She has a wealth of experience in marketing backed up with a CIM Postgraduate Diploma in Marketing and a BA (Hons) Communications. So, she officially knows her stuff. All this has been applied both in-house and agency side, which makes her perfectly placed to be our CSD.

When she is not running client services, she loves running the odd marathon or Wolf Run, and even walking over hot coals.

Kate Hurst
Client Services Director
Hasina Hobby Hasina Profile

As a Senior Account Executive at SURE!, Hasina has a knack of making sure all projects run on time, on budget and to the highest standards. But it’s not just down to her natural talent, she has also completed her Level 4 Marketing qualification and has over 3 years on the job experience.

Hasina is super organised, a great multi-tasker, has attention to detail and builds strong relationships. No wonder she is everyone’s favourite.

Outside of work, she really enjoys long walks with her dog, Teddy, hanging out with friends and family, baking, travelling, and watching a good movie on the couch.

Hasina Sembi
Senior Account Executive
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