The document management market is notoriously competitive. As part of its Major Account Strategy, Ricoh worked with SURE! to create new value for its corporate sales.
Founded on internal research and feedback from leading customers, we worked with Ricoh to develop Print Smart. Scalable to suit almost any client’s business, this innovative campaign focused on reducing waste, increasing productivity and enhancing security. Simple, adaptable and easily implemented, Print Smart generated real measurable benefits, a clear differentiator for Ricoh – and helped bolster tender negotiations.