An established worldwide leader in adhesives, sealants and chemical products for the construction sector, Mapei was ‘going green’ well before it became an absolute essential.
Exceeding all expectations, resulting in wealth of global extensions.
Driven by the UK marketing team, SURE! worked with Mapei to develop a concept that would promote the company’s social responsibility without taking the moral high ground. After exploring a number of options, Punk Girl was born. Used across a range of UK trade media, Punk Girl proved to be an instant hit with the client and the trade, firmly securing Mapei’s position as a leading environmental provider in the sector.