Maintaining over 1.8 million visitors a year takes constant innovation and investment. As a result, Flamingo Land has a strategy of ongoing development.

Planning for its new Dino-Stone Park attraction saw SURE! create both its main identity and brand its feature ride. Soaring at over forty metres high, Pterodactyl doesn’t just look terrifying – it creates a spine-tingling fear to rival its namesake and a truly awesome experience.