Maintaining market leadership takes continuous investment in great people. However, attracting a constant stream of high calibre graduates isn’t easy, even for DHL.
We pushed DHL’s brand boundaries to create an accessible platform with attention grabbing visual appeal.
Focusing on the proposition of today’s graduates being tomorrow’s stars, SURE! worked with DHL to create a wide range of possible executions including the chosen favourite – a ‘Blockbuster Movie’ theme. Together, we then worked alongside existing DHL graduates to develop a rich resource of emotive content that encouraged footfall at graduate fairs as well as on and offline.
TARGETjobs National Graduate Recruitment Awards 2010
Our strategy of clear messaging, considered content and easily accessible touch points sustained a substantial uplift in applications, leading to the recruitment of high calibre candidates across the business. The integration of a dedicated recruitment portal provided benefits too, shortening processes from months to days, cutting costs and enhancing customer experience – In harmony with DHL’s brand promise.
Subsequently proposed as a strong candidate for the prestigious TARGETjobs award, the campaign fended off stiff Blue Chip competition, securing a further win for DHL.