Spotlighting creativity, month by month
Welcome to our 2025 showcase of the most inventive and inspiring marketing campaigns from around the world. As the year unfolds, brands are pushing creative boundaries, harnessing cutting-edge technologies, and connecting with audiences in unforgettable ways. This blog is your monthly go-to for the standout campaigns that have sparked conversations, set trends, and delivered results – and crossed our paths.
Whether you’re here to fuel your own creative projects, stay ahead of industry trends, or simply marvel at the genius of modern advertising, you’ll find plenty to explore. Let’s see how marketing and advertising shape up in 2025!
January 2025
Starting the year with a bang, January has brought some fresh perspectives and ideas that went outside of the boundaries of 2024 and set the bar high as we begin 2025.
Nature shapes Britannia OOH series
Britannia launched a visually stunning out-of-home (OOH) campaign featuring billboards and murals inspired by the beauty of nature. The series used organic shapes and wonky typography to highlight Britannia’s sustainability efforts and commitment to environmentally-friendly practices. It successfully merges out-the-box thinking to deliver something different, to make sustainability a part of the brand’s identity. Meanwhile, captivating audiences with its striking visual appeal.
These days it’s rare that clients will step outside of the boundaries and go for the Big Ideas that agencies propose – we talk about the novelty of the Big Idea in our blog. Read it here.
Yorkshire Tea hire a head of security
Watch “Investigations done proper” here
Yorkshire Tea continues its promise of a proper brew and delivering on their message of “Where everything’s done proper.” Their latest addition to their video series features the their ruthless security, Happy Valley actor Sarah Lancashire, sussing out the office biccy thief. It’s relatable and entertaining, and a unique way of conveying a brand promise. We love how this campaign has legs – if you haven’t seen the earlier campaign videos, even Sean Bean and Sir Patrick Stewart make an appearance!
The burning question after watching the ad though - Why on earth is Brian keeping his cheese triangles in his drawer and not the fridge?!
Monday.com’s playful update roll out
In a relatable spot, Monday.com portrays an office where employees initially dread yet another software update, anticipating it to be a hassle. However, to their surprise, the platform proves to be straightforward and user-friendly. Adding a playful and dramatic twist, the ad features singing CGI llamas. The combination of humour, unexpected elements, and a relatable storyline make it both entertaining and memorable, while effectively showcasing the platform’s ease of use and regular updates.
Cadbury’s most relatable packaging yet
After 2024 brought us Cadbury’s 200th year anniversary packaging series, we’ve been spoilt with more! They’ve unveiled a new line of limited-edition packaging featuring relatable, everyday moments—like breaking a chocolate bar unevenly or accidentally eating more than planned. Each package includes humorous designations and divisions to reflect these universal experiences. Acknowledging the small, human quirks of chocolate lovers everywhere, Cadbury have managed to deepen its emotional connection with customers, turning ordinary moments into something special and shareable.
The OG breakfast source: Kellogg’s
First there was a 21ft Corn Flakes cockerel turned into a towering weather vane and now there’s more! Kellogg’s has emphasised its legacy as the "OG breakfast source" launching phase two of its “See you in the morning” campaign. The ads focus is on part of its already memorable logo – the “og” – to highlight its constant presence in every household and linking to the slang term meaning “original gangster” (a general term to praise someone who is an expert at something). By positioning itself as a timeless staple, Kellogg’s appealed to both older consumers with a sense of nostalgia and younger ones looking to connect with enduring traditions.
Unique rituals with ‘Only at McDonald’s’
McDonald’s launched a heartwarming global campaign celebrating unique customer rituals, like dipping fries in ice cream, transferring gherkins, or peeling the cheese off the wrapper. The ads featured relatable connections to how customers consume its meals around the world. By celebrating the personal ways people enjoy McDonald’s, the brand created a sense of inclusivity and nostalgia, reinforcing its position as a beloved part of everyday life.
What to Expect in 2025
This year is shaping up to be one of bold ideas and groundbreaking creativity. We’re keeping an eye on trends like the use of AI in advertising, immersive AR/VR campaigns, and purpose-driven storytelling that resonates with audiences on an emotional level.
For the latest updates keep an eye out on the SURE! Creative LinkedIn page or bookmark this page to check back each month to find out more about the creative marketing campaigns that have made a lasting impression on us in 2025.
Feeling inspired by the creative campaigns of 2025? Whether you’re ready to push boundaries, connect with audiences in new ways, or tell your brand’s unique story, we’d love to bring your vision to life.
Get in touch today and let’s create something unforgettable together!