Left to right: Phil Upton (BBC), Andy Street CBE (Mayor of the West Midlands), Chris Smith (Managing Director of Centre for the New Midlands)


Event on 7th September

SURE! helped to organise and design the branding for the Reimagining the Region event in Coventry last month. The event is part of the Centre for the New Midlands Think Tank which was launched in January 2021. As a Community Interest Company (not-for-profit), every pound invested is spent directly on advancing the mission to develop and disseminate new ideas across the West Midlands and provide it with a strong voice within Westminster and across the country.

“The mission of the Centre for the New Midlands is to develop and disseminate new ideas to enrich the lives of the region’s citizens and to enhance political discourse across the area.  Through our collaboration with industry and academia, we will discover new solutions to some of the region’s biggest social and economic challenges and help to shape a New Midlands.”


We are very proud to have helped with the launch of this network. At SURE! the idea behind the Centre for the New Midlands means a lot to us. We recognise the social and economic challenges that we face in the West Midlands and fully support the generation of new ideas to help the community by making the Midlands a ‘better’ place to live, work, study, invest and play in.


We believe that by working together we can be a force for good and encourage communities to come together in these challenging times to support one another. This is exactly what the Reimagining the Region is, a network of likeminded people coming together, to help the community and we are thrilled to be a part of it.

Tim Holmes (Managing Director of SURE!)

Tote bags designed by SURE! Creative